Best-Worst scaling : theory, methods and applications

1 Introduction and overview of the book | 3

2 The BWS object case | 14

3 The BWS profile case | 56

4 The BWS multi-profile case | 89

5 Basic models | 114

6 Looking forward | 134

Applications: Case 1 | 147

7 BWS object case application: attitudes towards end-of-life care | 149

    TERRY N. FLYNN, ELISABETH HUYNH AND CHARLES CORKE

8 How consumers choose wine: using best-worst scaling across countries | 159

    LARRY LOCKSHIN AND ELI COHEN

9 Best-worst scaling: an alternative to ratings data | 177

    GEOFFREY N. SOUTAR, JILLIAN C. SWEENEY AND JANET R. MCCOLL-KENNEDY

Applications: Case 2 | 189

10 When the ayes don’t have it: supplementing an accept/reject DCE with a Case 2 best-worst scaling task | 191

    RICHARD T. CARSON AND JORDAN J. LOUVIERE

11 BWS profile case application: preferences for treatment in dentistry | 225

    EMMA MCINTOSH AND TERRY N. FLYNN

12 BWS profile case application: preferences for quality of life in Australia | 240

    TERRY N. FLYNN AND ELISABETH HUYNH

Applications: Case 3 | 263

13 The stability of aggregate-level preferences in longitudinal discrete choice experiments | 265

    TOWHIDUL ISLAM AND JORDAN J. LOUVIERE

14 Case 3 best-worst analysis using delivered pizza and toothpaste examples | 278

    BART D. FRISCHKNECHT AND JORDAN J. LOUVIERE

15 Using alternative-specific DCE designs and best and worst choices to model choices | 297

    JORDAN J. LOUVIERE